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Job Title:

Digtial Marketing Analyst - Marketing Automation Products - Itasca, IL

Job Description:

Digitial Marketing Analyst - Marketing Automation Products

Entry Level (1 - 6 years experience)

Base salary:  $79,500 + $45,000 target yearly performance bonus (Full relocation assistance provided if needed to Itasca, IL)

Our client manufactures and sells factory automation and R&D equipment to increase efficiency, support product development, and improve quality control for their customers.  With 70% of their products being world/industry first and strong direct-sales approach, their operating profit margin is 53% leading to the 6th highest position in terms of market cap.  Through their direct sales approach, they identify their customers’ challenges firsthand and provide the most innovative technologies to further support their development.


Our client is seeking a SrDigital Marketing Analyst to assist with designing, building, and implementing new marketing activities. Such activities include but are not limited Email Campaign Management, Search Engine Advertising and Optimization, Report analysis and data entry, landing page creation, webinar/podcast deployment, blog administration, social media management, promotional material creation and to assist with the development of their web site and site content. Must possess a strong ability to analyze, organize, prioritize and execute diverse sets of projects and tasks in a fast-paced, professional environment.

 Principal Responsibilities

  • Oversee and assist with their ongoing search engine advertising and optimization: including but not limited to keyword research and optimization, bid management, landing page creation and A/B testing, and data analysis
  • Assist with the analysis of their ongoing email campaign management; including but not limited to report creation, landing page creation and optimization, heavy data analysis, A/B testing and overall project optimization
  • Coordinate the development and deployment of digital content (e.i.: websites, blogs, press releases, webinar, podcast, etc.)
  • Establish a web presence to boost brand recognition
  • Suggest and implement direct marketing methods to increase profitability and overall reach
  • Track and monitor primary KPI’s and ROIs
  • Work closely with division managers and marketing teams to implement improvements and execute various new projects, which often involves heavy data analysis and making recommendations
  • Understand and execute company/department policies and procedures
  • Ability to handle confidential, sensitive information


  • 4+ years’ experience in building marketing scenarios for Marketing Automation (Including use of Marketo, Pardot or equivalent)
  • Experience with website and search engine optimization
  • Experience with business based social media and/or digital communication methods (YouTube, webinar, podcast)
  • Highly Proficient in Microsoft-based programs, particularly Excel (Index/Match, Vlookup, If statements, Indirects, Pivot tables, Sumif/s, Countif/s
  • Strong written and verbal communication skills
  • High degree of attention to detail
  • Ability to multi-task among various projects, routine work and urgent requests
  • Ability to travel, on occasion, to support in field activities


  • Bachelor’s degree in Marketing or relevant field


Job ID:

Dept ID:

Itasca, IL
United States of America

Sales & Marketing / Marketing

Job Type:
Direct Hire Position
Folder Group ID

Posted Date:2/7/2019


Contact: [email protected]

Apply for this Position

Job Title: Digtial Marketing Analyst - Marketing Automation Products

Location: Itasca, IL

Job Type: Direct Hire Position

Reference ID: 341840

Posted Date: 2/7/2019

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