Introducing the Triangle

It displays the role of 'connecting people and opportunities'.

Over the next few months we are refreshing our marketing channels with a new, colorful and strong visual perspective. Our websites, social media, and marketing collateral will see a re‐design, introducing combinations of triangles, color and connected links.

We have chosen the triangle for its embodiment of organization, efficiency, and structure. The power of the triangle in design also conveys progression, direction, and purpose.

Softening the triangle edges shows an organic and natural expression.

The linking of the triangles is a connotation of connectivity, showing our strong and binding relationships with clients, candidates, Talent and our communities.

The linking ‘chain‐effect’ also signifies the Advantage Resourcing business ever linking: From Recruit through to Advantage xPO and the UK – likewise forming a solid and strong chain of business.

Utilizing a wider color spectrum creates differentiation and personality from our entrenched competitors and is therefore extremely important, allowing us to stand out within the market.

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